Personality & Trust

One thing that gives Flemings the authority to create a “How To Follow Guide” for the topic, though, is his participation in the documentary. Because users have seen his life and who he is in the doc, users feel like they know him and can trust him.

NPR is really great at creating an attitude of trust and transparency. Take NPR’s Fresh Air, for example. They do a few things right.

First, NPR Fresh Air makes it known who is tweeting for their account — Associate Producer Mel Kramer. We don’t have to guess who is tweeting or wonder who the “we” in their tweets refer to. We already know — and we know that this person who is tweeting is one person and not necessarily representative of the entire views of the entity or organization — even though he or she is tweeting on the organization’s behalf.

Kramer’s use of the word “I” and the ability to admit her humanness, through personal appeals or real-life details, drives this point home. 

What is also interesting about this feed, though, is Kramer’s willingness to answer and reply to other people’s questions or concerns. Below, we see Kramer responding to someone who wants to interview her or ask her questions (for whatever reason) about the crew. This shows that if Kramer is willing to respond to a person that has nothing to immediately offer her or NPR Fresh Air, she must be willing to respond to other requests as well — which, in fact, she is.